I want you to pause for a moment… Think about a high-profile brand that you follow on Social Media.
Did you think of one?
Now ask yourself — What do they do to keep you interested in who they are?
The question isn’t what you like about their products or services. Why do you like them as a company or organization? What appeals to you? Why do you think they have as many followers as they do?
BRANDING — That’s the keyword.
What is branding? According to a blog post from Hubspot “Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.”
Branding is what’s going to attract people to your page, gain recognition, and get you the likes and shares you’re looking for. It may seem overwhelming to get started on a project like this — but just like an athlete perfecting their craft — it just takes a little patience, practice, and determination.
Break it down:
Have A Plan
Develop A Voice
Stick With A Theme
Stick with this 4 part process and let it guide you in establishing an identity that’ll be the voice of your brand as it grows over time.
You’ve got a great idea, I just know it.
Now it’s time to run with that idea and ask yourself these questions:
➤ What do you want your brand to be about?
➤ Who do you want to market to?
➤ What will set you apart from similar brands?
➤ What are your long-term goals?
Once you have these answers, you’ll have a solid foundation for building your brand. Now it’s time to run with that idea and take action.
“Be yourself, everyone else is already taken.”
A famous quote from Oscar Wilde to keep in mind!
Developing your brand voice doesn’t have to be complicated. Stick to a few main points and you’ll be as good as gold.
- Be YOUnique — in your own way that is.
- Make sure your voice is relatable to your target audience.
- Be relatively consistent, but also adaptable to different situations.
- Dull doesn’t cut it. Have fun with it!
- Know the purpose behind your voice.
Your brand voice is not a smooth, unmoving, square. It’s an evolving dimensional sphere that’s building energy to set things in motion. Let it be big and bold!
I want you to go back to thinking about big name brands that you follow. I want to ask you this — would you be able to recognize that brand by just the logo? I’m guessing your answer is yes. THAT is solid branding.
Some “do’s” and “don’ts” to consider when developing your theme ⬇
𝗫 Use a bunch of different colors
𝗫 Go font crazy
𝗫 Create a logo that is messy and complicated
𝗫 Post images that vary widely from one another
𝗫 Speak in different tones
𝗫 Be inconsistent across other platforms
✓ Have a consistent color pallet
✓ Utilize the same fonts across your brand
✓ Create a logo that is unique, yet simple
✓ Post images that make your page cohesive
✓ Use your brand voice
✓ Be consistent across all platforms
Make sure to check out some brands with a solid following. It helps to do research to get ideas flowing on what style you want your overall brand theme to reflect.
You have a plan ✓, a voice ✓, a theme ✓. Now you have to captivate and engage.
- Post often
- Respond to comments
- Create calls to action
- Offer incentives
- Speak to your audience
- Consider collaborating
It’s like trying to win the ticket to becoming class president. You have to show people what you have to offer, put in your hours, and do a little schmoozing in between.
This is going to take work. But don’t feel like you have to do it all on your own, record and report your progress, and remember to have fun!
You’ve got this!
Want to learn more about my fitness and business journey and how I can help you reach your goals? Contact me!