As a fitness entrepreneur looking to make your way into the scene, you’re looking for guidance.
Sometimes, it can be hard to come up with the right branding message. It seems like you’re just trying to avoid mistakes and mishaps left and right.
You want your brand to be authentic.
You want your brand to be relatable.
You want them to find pieces of themselves within your brand because you know that’s how you build trust.
You want to stand out.
And I’m here to tell you that this is achievable. It’s been done by many before you. And it can (and will) be done by you.
Maybe you feel lost. Maybe you don’t know where to start. And although making mistakes help us grow — you want to avoid making the big mistakes.
The good news is…. You’re in the right place. There are many small things you can do that’ll make your fitness brand Authentic, Relatable, and Trustworthy.
Here are some do’s and don’ts to creating your ideal brand. (And avoid the big mistakes other brands make.)
DO – Be an Expert in Your Niche
This makes all the difference. And it may be obvious, but really make sure you’re putting out accurate information and tips. It’ll not only add to your credibility, it’ll also make you more confident and help your audience feel more comfortable with you.
Do all the necessary research and training. Make sure you know your stuff about what area of fitness you want to become an expert professional in.
DON’T – Be Selfish
One of the biggest mistakes fitness instructors make with their branding is having a mentality that centers around themselves.
Even if you are a fitness influencer and your brand is you — it’s still important to make sure you have a purpose as a fitness brand. Educate, influence, or guide — whatever it may be, it’s important to not always make it about you.
You want to help solve their problems.
It’s essential to understand that the sole purpose of your business or your platform is to help others. If you make every single post, training session, or anything about yourself — clients will feel neglected and won’t want to work with you.
Include your audience. Give them tips that relate to them. Focus on the facts. Show diversity in your feed.
DO – Constantly Learn
The fitness industry is always evolving and it’s essential to keep up to date on the latest trends and technology.
People enjoy when a brand evolves alongside the trends. You want to make sure you’re keeping up to date as much as possible, changing things as they come, and learning as you go. The more you stay up to date with the trends, the more your audience will trust you and come to you for advice.
Keeping your brand up to date shows credibility, care, and precision.
It shows that you care about how your brand reflects on others and in the fitness community.
DON’T — Have Inconsistent Brand Messages
It’s important to start from the ground up on what you want your brand messaging to be.
Once you’ve come up with your final branding — stick with it.
Inconsistent brand messaging is confusing for potential clients and followers. It’ll turn them off from wanting to work with you. It’s extremely important to stay consistent within your social media posts, your branding message online and in-person, and your color scheme. Whatever it may be, stay consistent. Establish yourself as a credible brand that has the solutions.
I hope some of these tips helped guide you away from making common mistakes with your fitness brand and gave you a new perspective.
Want to learn more about my fitness and business journey and how I can help you reach your goals? Contact me!