Social Media. It can be a love/hate relationship. But here’s the deal — This is the age of digital advertising. Social media is like the cup to your glass of water. How else would you drink it?
You may have been wondering if Facebook is really worth it for your business. Here’s some stats that may help you decide…
According to Blogging Wizard —
- Facebook is the third most visited website in the world.
- Facebook has 1.91 billion daily active users.
- 93% of marketers worldwide use Facebook.
- Facebook’s ads reach an audience of 2.14 billion.
- The average Facebook user clicks on 12 ads per month.
- 78% of US consumers use Facebook for product discovery.
Now, if that doesn’t convince you to get started, I don’t know what will. Facebook is a wonderful tool for online marketing.
So — How do you get started? Here are some helpful tips ⬇⬇
Activation and Set Up
Let’s get going!
I promise this is not as painful as you think it might be. Setting up your business profile isn’t much different than setting a personal one. You just have to follow a few simple steps…
Step 1 ➡ Register for a business account
Step 2 ➡ Create a user name
Step 3 ➡ Enter your business information
Step 4 ➡ Create your first post
Step 5 ➡ Invite people to your page
The nice thing is — this isn’t Facebook’s first rodeo when it comes to a new business establishing itself on its platform.
They make it really easy to get started. You don’t have to sweat it!
Info and Identity
This is the fun part.
Now is the time to show people what you’re all about.
Stick to these basics and you’ll be ready to roll…
➤ Show off your brand identity.
➤ Upload photos and personalize your page.
➤ Give contact info for your company.
➤ Provide product or service info.
➤ Add buttons to make your page interactive.
It’s important to fill out as much information as possible — This will help people discover your company and come back to learn more.
Analyze and Optimize
“Research means you don’t know, but are willing to find out.” – Charles F. Kettering
This is where you have to do a little work — But it’ll be worth it!
- Identify your Target Audience.
- Use Facebook’s digital tools to measure Engagement.
- Be active and create Calls To Action.
- Have fun with it! Create a personalized Voice.
- Research your Competition.
It’s important to know…
✓ Who you’re speaking to.
✓ How to reach them.
✓ How to engage with them.
✓ What your identity is.
✓ How to stand out from the others.
Having your business on social media is all about reaching people. Make sure you put in a little time and effort into your actions.
Engage and Encourage
Would you continue to follow a brand that never showed movement online?
Make sure you’re active and interesting to your followers.
Here are some “do’s” and “don’ts” to consider ⬇
𝗫 Go long periods of time with inactivity
𝗫 Have a super random posting schedule
𝗫 Skip over comments
𝗫 Ignore ways to get people involved
𝗫 Post the same boring content over and over
✓ Post regularly
✓ Have a posting schedule
✓ Engage over comments
✓ Use call to action tools
✓ Be creative with your content
Make sure to have a little consistency with your involvement. More involvement means more people staying up to date with your company and brand.
If you are excited about your business and what you have to offer. Let that excitement show online! People will be responsive to positivity.
✓ Get set up
✓ Know your identity
✓ Track your results
✓ Be active and involved
It’s really as simple as that.
You’ve got this!
Want to learn more about my fitness and business journey and how I can help you reach your goals? Contact me!