… anyone listening?
The point of any business being on social media is to ✓ capture, ✓ engage, and ✓ sell.
So how do you stay relevant and keep increasing audience interest when there’s so much competition and noise out there?
It’s best to have a plan and the right team to manage your social media accounts. It takes work — but if you follow a few tips, you can get on the road to success AND stay there.
Trends And Relatability
Stop trying to make Fetch happen!
It can be quite the challenge with how fast things change — but it’s important to stay on top of your game with what’s trending at the moment.
In fact, you can really benefit from pop culture if you use it the right way at the right time. We see it all the time right?
- Using certain catchphrases
- Posting the latest Tik Tok dance
- Referencing a new popular movie
And with that know who your audience is! I can’t stress this enough. Trends are only going to work if YOUR audience can relate to what you are posting.
Find the things that are going to work for what you are selling, sharing, or promoting.
Language And Key Words
Now we’re talkin…
About language and keywords that are going to grab attention and spark interest.
No one likes to feel like they are reading a dictionary — or worse, one of those thick textbooks from your College days.
- Speak normally and naturally
- Talk like you are having a conversation
- Be encouraging, inviting, and friendly
- It’s okay to add a little humor!
- Flow and Readability are key
Remember — people are drawn to certain words like…
Do your own research on words that will pop to make sure you and your copy stand out!
Visuals And Layout
I spy with my little eye…
You caught that right? Good visuals are extremely important.
All great ways to snag someone's attention and give them a hook into the rest of your post.
Layout is important as well.
- Keep content decently spread apart
- Don’t jumble things together
- Use images, emojis, and spacers
- Follow a natural flow
- Use headers and subheadings
- Bolding and italics draw attention to key spots
There are thousands of examples online that can help you with this — and remember to also be visually consistent throughout your posts.
Timing And Tracking
People tend to be creatures of habit.
➡ We wake up and scroll through updates that happened overnight.
➡ We take a lunch break and pop online to clear our messages.
➡ At night we settle in and relax with our phones open.
It’s good to pay attention to these key times of the day when people are generally online. Posting during these times is going to generate the best engagement.
Track and track again! Use apps or other metric options to look at how your audience is responding to you. Maybe you just need to move up an hour — or maybe people have been more interested in your content on certain days.
Tracking gives you the data you need to be successful online.
What better way to boost engagement than to have something that gets your audience involved through actionable opportunities?
- This or That
- Fill In The Blanks
- Ask Questions
- Top Pick Selections
✓ Are scroll stopping
✓ Capture interest
✓ Encourage action
✓ Generate curiosity
✓ Keep them coming back
Plus — they are just fun in general. Your audience will enjoy it and you will love looking everything over. It’s a good way to make a personal connection.
Social media engagement is important — but it doesn’t have to be overwhelming. There are lots of online tools that can help you manage your accounts, track, stay active, engage, and see results from your actions.
You have what it takes to build your brand — so go out there and get posting!